If you’re a sports enthusiast and prioritise not only top-notch apparel and accessories but, crucially, the ideal pair of shoes for various activities such as running, walking, or dancing, then New Balance Shoes could be your perfect match.
Headquartered in Boston, New Balance was established in 1906. It has remained a privately owned company dedicated to creating not only high-quality sports shoes, often superior to similar brands, but also a range of athletic apparel and accessories.
Unlike major shoe brands such as Nike and Adidas, which outsource their manufacturing to developing countries — often resulting in higher costs — New Balance Shoes are exclusively produced in the United States. This domestic production accounts for a significant price difference. The quality, expertise, and specificity involved in crafting New Balance Shoes are advanced compared to other brands. The shoes are designed to be comfortable, stylish, and importantly, to accommodate varying foot types. They also incorporate unique features like gel inserts for proper foot positioning, aero cushioning, heel counters, and more, making them more foot-friendly than other sports shoes.
New Balance’s production approach ensures a perfect fit for all foot shapes, whether narrow or broad. This unique technique is employed by only a few sportswear manufacturers. If you’re an active sports participant and experience various discomforts, you’ll find this feature immensely beneficial. The company’s customised product line includes a wide assortment of sports shoes and clothing for diverse activities like running, walking, football, baseball, and other outdoor pursuits.
New Balance operates numerous directly managed stores across the United States. The company offers custom service in all its stores, aiding customers in finding ideal shoes, athletic clothing, and appropriate accessories to ensure comfort and style.
Each New Balance shoe carries a unique model number, as the company eschews the naming convention common amongst other large brands. Whenever a shoe model is redesigned or updated, its number increases incrementally.
New Balance Shoes may sometimes be found online at more competitive prices compared to local stores. However, it is advisable to try them on before purchasing to ensure you get the correct size and a comfortable fit.